OFFICIAL WEBSITE: http://www.mix1011.com.au/
FACEBOOK PAGE: MIX 101.1
Mix 101.1 (call sign: 3TTT) is a radio station broadcasting in Melbourne, Australia. Its target demographic is the under 25-54 yr old age group. Mix 101.1 is part of the Australian Radio Mix Network and broadcasts on the 101.1 MHz frequency. The station was formerly known as 3DB, broadcasting on 1026 kHz AM, before converting to FM in 1990.
Mix 101.1 plays most current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 15-40 age group, the group most valued by advertisers. Melbourne's Mix 101.1 is part of the Mix Network with sister stations in other major Australian cities - Mix 106.5 Sydney, 97.3 FM Brisbane, Mix 102.3 Adelaide and Mix 106.3 Canberra.
History
3DB was awarded its broadcast licence in 1925 but did not make its debut on-air until 27 February 1927 in a fairly low key manner. The station was originally owned by Druleigh Business College, hence the callsign "DB". The original studios were located in Capital House, Swanston Street, Melbourne.
In 1929, 3DB along with 3UZ participated in experimental television broadcasts using the Radiovision system.
From 1929 until 1987 3DB was owned and operated by The Herald and Weekly Times Ltd, owners of The Herald and The Sun News-Pictorial newspapers. (Note the modern Herald Sun was two separate papers at the time.)