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RADIO STATION: USA

OFFICIAL WEBSITE: http://somafm.com/

FACEBOOK PAGE: SOMAFM

TWITTER: SOMAFM

SomaFM is a listener-supported, commercial-free Internet-only streaming music station, which started broadcasting out of founder Rusty Hodge's basement garage in the Bernal Heights neighborhood of San Francisco, California. SomaFM broadcasts electronic music, indie rock and lounge music, among other genres.

SomaFM began as a micro-power radio station broadcast at the Burning Man festival in 1999. The response to the project was sufficiently positive that Rusty Hodge launched it as a full-time internet radio station in February 2000. Taking its name from the South of Market neighborhood of San Francisco and Soma, "perfect pleasure drug" from Brave New World, and marketed entirely by word of mouth, SomaFM's twelve channels reached a peak listenership of 10,000 concurrent listeners by 2002. SomaFM reported over 6 million listener-hours in December 2008.

Programming

SomaFM initially offered nine channels of music, which has now grown to eighteen. Most channels play genres that are rarely heard on commercial radio or are "not being done right" according to Hodge.[3] Thus it plays a certain role in creating genres or keeping them alive. The following table shows how the programming evolved over time. Launch dates are approximate.

As of January 2002

Groove Salad: ambient electronic with beats

Secret Agent: lounge/jazz with James Bond theme

Drone Zone: ambient electronic without beats

Cliqhop: blips and beats (Intelligent Dance Music)

Added by May 2002

Indie Pop Rocks: Indie Pop/Indie Rock

Beat Blender: house/downtempo

Added by June 2009

Lush: female vocalists

Digitalis: rock

Space Station Soma: ambient

Sonic Universe: avant-garde jazz

Illinois Street Lounge: lounge

Boot Liquor: Americana

Tag's Trip: trance

Doomed: scary Halloween music

Added by August 2009

Mission Control: NASA mission broadcasts and live shuttle coverage mixed with ambient music

PopTron!: Electropop and indie dance rock with sparkle and pop

Covers: Cover songs

Suburbs of Goa: Desi-influenced Asian world beats and beyond

Added in 2010

Underground 80s: Early 80s UK Synthpop and a bit of New Wave.

Seasonal stations

Xmas in Frisco: a wide range of winter holiday-themed music, some "NSFW"

Christmas Lounge: a "family-friendly" version of "Xmas in Frisco"

[edit]No longer broadcasting

Squidradio Downtempo (1/2002-6/2002)

Squidradio drum'n'bass (1/2002-6/2002)

Soma House Party (1/2002-6/2002)

We are Electro (5/2002-6/2002)

Jazz Masterz (5/2002-6/2002)

The most popular channel is Groove Salad with well over 4000 simultaneous listeners in 2010. Secret Agent, Drone Zone, and Indie Pop Rocks come in second with over 500 listeners. The others are more or less niche channels. There are also seasonal channels such as the Christmas music channel.

Awards and Credits

DJ Elise Nordling, Music Director and DJ of SomaFM's "Indie Pop Rocks!" station, was awarded the San Francisco Bay Guardian's "Best DJ of the Bay" award in 2005, 2007, and 2009. In 2007, they wrote, in part: "DJ Elise is renowned for her impeccable taste, encompassing everything from bleeding-edge unsigned bands to classic small-label favorites... Because of this pioneer's curatorship, Indie Pop Rocks! has become required listening on a global scale."[4]

The San Francisco Bay Guardian also awarded SomaFM a "Best of the Bay" award in 2005 for "Best Way to Avoid the Top 40."

Track History

Although SomaFM makes a short track history list for each station available, longer last-played track listings and station history are largely unavailable. In 2009, song history for each station was available through per-station Twitter accounts, but this was eventually discontinued. Extended song history and station history search is unofficially tracked by [5] since the February 2010. Somaseek is not affiliated in any way with SomaFM and is operated and maintained by a fan of SomaFM.

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